About
Fresh & Famous is a company that focuses on the air freshener, beauty, and personal care markets in North America, specifically in Canada and the United States. It is estimated that the North American air freshener market will reach $2.34 billion, and the beauty and personal care market will reach $100 billion by 2024.
The CEO, Dwayne Wright, known as Mr. Fresh, has grown the company from a door-to-door sales venture to winning the City of Toronto Youth Entrepreneurship of the Year award in 2010. He is committed to all-natural products. Wright started selling his natural formula at the age of 12 and, under his leadership, built a company with sales exceeding $500k and a company valuation private equity valuation of $2,232,590.00 based on three years of sales growth, EBITDA, intellectual property, and IP.
Fresh & Famous offers an alternative to toxic products like Febreze in supply chain markets and retail stores. The company aims to create a game-changing formula that not only freshens the air and environmental spaces but also increases mental clarity and acts as a mood booster, helping people who struggle with anxiety and depression. This amazing mineral is called Magnesium with amazing health benefits helping the body and muscles and better breathing experience which make it great for people who have asthma and allergies and lowers high blood pressure.
Despite magnesium's importance, many of us are likely deficient in it. According to World Health Organization statistics, as much as 75% of the U.S. adult population does not meet the U.S. Food and Drug Administration's Recommended Daily Intake of 420 mg. Dwayne Nathaniel Wright has developed breakthrough technology for patents for plug-in air fresheners in household spaces. Unlike most air fresheners that freshen the air, his invention is a trade secret formula vitamin-based minerals air fresheners infused with Magnesium can be used for multi purpose spray on the body for muscle recovery and can be sprayed on fabrics, and sprayed in the mist in the air that is safe for pets, kids, and families worldwide. This taps into the market share of toxic chemicalized brands on shelves, creating a blue ocean strategy for blue waters untapped retail markets to sell to eco-conscious consumers who prefer green, natural, and sustainable products, promoting a healthier and fresher lifestyle for everyone such as kids, pets and familes.
